Marketing Manager - Super Cool Luxury British Brand
£45,000 - £55,000
Central London
A Little about the Brand:
We were founded on the fundamental premise of offering our customers beautiful stylish leather goods and gifts of the highest quality and superb value.
Each item is created by our designers and handmade by genuine craftsmen using only the finest full grain quality Italian and English leathers, sumptuous suede interiors and the finest hardware. Our stores and sites should always reflect those same goals and above all our service, demeanor and attitude should outshine our competitors, leaving a lasting impression and ensuring every customer experience will be remembered.
The Marketing Manager Opportunity:
As a representative of the Brand we expect you to embody these goals and strive every day to maintain and exceed these expectations. Respect your colleagues knowing they are also doing their best and only, then as a team, will we build the company to be a great, successful and iconic British Brand.
Purpose of Marketing Manager Position:
> Manage all aspects of delivering PR, advertising and marketing collateral to all markets ensuring it is in line with the Brand DNA and marketing objectives
> Develop and execute integrated national marketing campaigns across the marketing mix to maximise sales in line with the brand
> Plan and execute UK marketing activity calendar to incorporate retail, wholesale and corporate business activity
> Manage and support the Marketing Assistant/s, ensuring performance objectives are set and workload is monitored along with training and development requirements
Key Responsibilities:
> Create, manage and execute the UK marketing calendar ensuring activity is on time and within budget
> Execute media planning schedule for the UK market, ensuring activity remains within budget, on time and within our brand guidelines, ensuring all titles utilised are appropriate and on brand
> To liaise with media agency and appropriate advertising executives from publications, to explore additional opportunities
> Communicate the UK marketing campaigns in a timely manner to relevant parties across the business
> Maximise all marketing opportunities for the retail, wholesale and corporate business areas
> Co-ordinate with Retail and Heads of Department to maximise local marketing activities within each area particularly local events, PR activities, local centre management, websites etc
> Co-ordinate any collateral requests to ensure all marketing activity is on-brand
> Raise purchase orders and process invoices where appropriate in line with the UK marketing budge
Required Qualifications, Knowledge and Experience:
> Marketing qualification desirable but not essential
> Marketing experience within a fashion or retail environment essential
> Marketing experience across the full marketing mix
> Experience of brands; luxury brands is desirable
> Advanced skills in Word, Excel, PowerPoint, Outlook, Project
Competencies / Personal Attributes:
> Understand and represent the brand attributes
> Excellent communication skills both externally and at all levels within the company, both written and verbal
> Ability to work under pressure and to tight deadlines
> Enthusiastic, self-confident and self-motivated
> Exceptional organisational skills
> Superior planning and time management skills
> Ability to use initiative and be resourceful
> Ability to make things happen
Application Statement: By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only.
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